[Experience Platform] The next release brings you a user profile

Great news, the next release contains a new feature called: user profile It allows you to easily access different attributes of your visitors. For example the device (mobile, desktop, tablet), the operating system (Win10, Linux, MAC) or the location (country) can be accessed.Of course the current segments of the user will be available as well. …

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[released] Experience Platform 2020.08

We are proud to announce the 2020.08 release of the Experience Platform! The release is available for download: Release notes [Feature] UUID generation refactored [Bug] Fix ID issue in Entities module [Maintenance] Update to Wicket 9 [Maintenance] Update to Lucene 8.6.0 [Feature] Only track existing sites [Feature] Default value for field category in category rule …

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[released] Experience Manager 4.0.0

We just released the next great Experience Manager version 4.0.0. You need at least version 5.0.0 of the Experience Platform. Release notes [Feature] Keep the segment sync state uptodate with the Experience Platform [Feature] New segment definition language included, the old language has been removedAttention: You have to edit and republish all segments. [Feature] New …

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Bob wants to encourage Big Spender to buy more often.

Bob uses Flex Content and WooCommerce coupons  to get big spenders to buy more often.

He creates a popup for the Big Spender Audience that shows the coupon code only to this target audience!

Bob thinks it's a great idea to place product recommendations on the home page.

Recommendations are a great way to increase the shopping basket size.

Show your customers products they recently viewed or popular products. 

Bob uses Flex Content to implement a simple Product Recommendation Widget on the start page.

How to find the right segments!

Web Analytics, the WooCommerce Dashboard or our Metrics Module can help you do this.

Do you have customers who keep looking at products from certain categories. Or customers who spend significantly more than the average You can use all this information to define segments!

Bob decides to target customers who spend a lot with targeted promotions.