[released] Experience Manager 3.1.0

We are proud to announce the release 3.1.0 of the Experience Manager!

Release notes

  • [Feature] Divi integration added
  • [Feature] Made configurations configurable
  • [Maintenance] Update Gutenberg integration build to use official wp-scripts

Highlights

We think every single feature in this release is fantastic! But we want to emphasize the Divi integration, because it is the first time that you can create personalized content in DIVI.

Divi integration

Divi is a widely used theme and page builder for WordPress. So we can not longer ignore it. Experience Manager 3.1.0 introduce first support for Divi.

Targeting for Sections

After enabling the targeting for a section, you can configure the visibility by audience.

Due to some limitations of the Divi API, it is currently only possible to define targeting on sections. We are working to change that in the future.

Configurable integrations

This change will probably require your intervention.

Integration must be activated.

Before version 3.1.0 every integration was enabled by default if the target addon is installed. From now on, you have to activate yourself every integration you want to use. That means, if you already use the Experience Manager, you have to activate all integrations you are using already.

If an integration cannot be activated because, for example, the corresponding plug-in is not installed, it is grayed out and cannot be clicked on.

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Bob wants to encourage Big Spender to buy more often.

Bob uses Flex Content and WooCommerce coupons  to get big spenders to buy more often.

He creates a popup for the Big Spender Audience that shows the coupon code only to this target audience!

Bob thinks it's a great idea to place product recommendations on the home page.

Recommendations are a great way to increase the shopping basket size.

Show your customers products they recently viewed or popular products. 

Bob uses Flex Content to implement a simple Product Recommendation Widget on the start page.

How to find the right segments!

Web Analytics, the WooCommerce Dashboard or our Metrics Module can help you do this.

Do you have customers who keep looking at products from certain categories. Or customers who spend significantly more than the average You can use all this information to define segments!

Bob decides to target customers who spend a lot with targeted promotions.