[released] Experience Manager 3.2.0 & Experience Platform 4.2.0

Today we announce two releases. Experience Manager version 3.2.0 and version 4.2.0 of the Experiencen Platform are ready to download.

Release notes

Experience Platform

  • [Feature] Default Tracking of post type added
    If you’re using the page rulefor segmentation, you have to update your rule definition from the old to the new syntax:
    old syntax: .rule(PAGEVIEW).page(‘page#the id’).count(1)
    new syntax: .rule(PAGEVIEW).page(‘the id’).type(‘page’).count(1)
    Attention: old tracked data is not converted to the new format. We are sorry for that.

Experience Manager

  • [Feature] Updated to use the new tracking api for post type tracking
    Attention: This version needs at least version 4.2.0 of the Experience Platform
  • [Feature] Support for the Beaver Pagebuilder was added

Highlight

The biggest update in this version is definitely the integration for the beaver builder. You can now use the favorit beaver builder to create content for target audiences.

But that’s not enough! The Beaver integration is the first integration with an integrated audience preview. This way you can simulate the targeting audience and see the content, this audience will see, when visiting your site.

Experience Platform (26 downloads)

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Bob wants to encourage Big Spender to buy more often.

Bob uses Flex Content and WooCommerce coupons  to get big spenders to buy more often.

He creates a popup for the Big Spender Audience that shows the coupon code only to this target audience!

Bob thinks it's a great idea to place product recommendations on the home page.

Recommendations are a great way to increase the shopping basket size.

Show your customers products they recently viewed or popular products. 

Bob uses Flex Content to implement a simple Product Recommendation Widget on the start page.

How to find the right segments!

Web Analytics, the WooCommerce Dashboard or our Metrics Module can help you do this.

Do you have customers who keep looking at products from certain categories. Or customers who spend significantly more than the average You can use all this information to define segments!

Bob decides to target customers who spend a lot with targeted promotions.