We always look for new cool ideas to extend our product. The following list is a collection of those ideas.
A/B Testing and Experiments are absolutly necessary to create a digital experience.
Without testing, you can’t possibly know if your changes were successful or not.
Audience based recommendations.
In addition to the standard recommendations, the behavior of the customer must also be used to generate recommendations.
The idea is realy simple. A dynamic CSS that depends on the user segments.
Short links that refer to different destinations depending on the user segments.
A dynamic medium that show different images depending on the user segments.