The Experience Manager integrates all tools you need to engage your customers and build an awesome user experience.
Tracking of user events and segmentation are the heart of the Experience Manager. The classification of visitors and customers enables the creation of personalized experiences.
In order to assign your visitors to the segments, the segments must be transferred to the Experience Platform. This is done automatically when the segments are published. You can see the status in the Publish box on the right. There you can see synced if your current status has been successfully transferred to the Experience Platform and out of sync if this is not the case.
For working with target group oriented content, it is extremely important to always be able to identify them. Therefore the Experience Manager toolbar integrates into the WordPress Admin Bar.
When you are logged in and you are on a page that contains targeted content, the Experience Manager toolbar becomes colorful. This means that somewhere on the current page there is content for which targeting is configured.
The Experience Manager Toolbar in action.
We integrate well into the PopupMaker plugin
Do you use Advanced Ads, make use of our targeting capabilities.