Flex Content

Flex Content is the new way to create personalized content.

HTML, CSS, JavaScript and a little magic….

Flex Content can be seen as simple HTML fragments. Enriched with product recommendations if you wish.

Use cases

The possibilities are unlimited.

You can create Ads to display offers to customers.

You can use it to create an exit intent and notify leaving users to subscribe to the newsletter.

You can display product recommendations.


Because targeting is a fundamental feature of the Experience Manager, Flex Content offers many capabilities.

You can configure targeting by…

  • Audience
  • Day of week
  • User role
  • Post type
  • Logged in users

Bob wants to encourage Big Spender to buy more often.

Bob uses Flex Content and WooCommerce coupons  to get big spenders to buy more often.

He creates a popup for the Big Spender Audience that shows the coupon code only to this target audience!

Bob thinks it's a great idea to place product recommendations on the home page.

Recommendations are a great way to increase the shopping basket size.

Show your customers products they recently viewed or popular products. 

Bob uses Flex Content to implement a simple Product Recommendation Widget on the start page.

How to find the right segments!

Web Analytics, the WooCommerce Dashboard or our Metrics Module can help you do this.

Do you have customers who keep looking at products from certain categories. Or customers who spend significantly more than the average You can use all this information to define segments!

Bob decides to target customers who spend a lot with targeted promotions.