The story of Bob

This is Bob!

Bob runs a small WooCommerce shop. Although he regularly sells a few things, he has not yet been able to build up a solid customer base.

Bob wants to make more of his shop and earn more money.

Problem 1

Bob treats all customers the same. No matter what their needs or wishes are.
Your customers are diverse and have differed interests and needs. So why did you treat them the same?


Use segmentation to create audiences for your customers.

Problem 2

The basket size of his customers are very low.


Use product recommendations to boost your sales!

Problem 3

Most of the customers don’t come back.


Give big spender customers who spend a lot of money coupons and creates an incentive for them to come back.

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How to find the right segments!

Web Analytics, the WooCommerce Dashboard or our Metrics Module can help you do this.

Do you have customers who keep looking at products from certain categories. Or customers who spend significantly more than the average You can use all this information to define segments!

Bob decides to target customers who spend a lot with targeted promotions.

Bob thinks it's a great idea to place product recommendations on the home page.

Recommendations are a great way to increase the shopping basket size.

Show your customers products they recently viewed or popular products. 

Bob uses Flex Content to implement a simple Product Recommendation Widget on the start page.

Bob wants to encourage Big Spender to buy more often.

Bob uses Flex Content and WooCommerce coupons  to get big spenders to buy more often.

He creates a popup for the Big Spender Audience that shows the coupon code only to this target audience!